Decomposing a revenue movement into its three real drivers — so the fix is obvious.
When revenue or margin misses target, management needs to know exactly how much of the variance is attributable to price, how much to volume, and how much to changes in product or customer mix. Without this decomposition, the wrong remedial actions are taken.
We build price/volume/mix bridge analyses that decompose revenue and gross profit variances into their three structural components using standard bridge methodologies.