CAC, LTV, payback period, and contribution per unit — the metrics that drive growth decisions.
For businesses with a repeatable, scalable unit — whether a store, a customer, a subscriber, or a transaction — understanding the economics of that unit is the key to understanding whether the business model is viable and how to make it more profitable.
We build unit economics models that capture the full economics of your repeatable unit — revenue, variable costs, allocated fixed costs, and contribution to overhead recovery and profit.