The business advice available to a growing company is enormous in volume and highly variable in quality. Much of it is drawn from Western markets, large-enterprise contexts, or academic settings with little connection to what it is actually like to run a business in India at the stage where financial discipline changes the trajectory most.
Sallfin Research is designed by practitioners, for practitioners — based on the questions our clients actually ask, measured against the realities of Indian business, and written to conclusions you can act on rather than ones that call for further study.
Four areas where the quality of financial evidence available to growing businesses is most lacking.
How Indian businesses across size, sector, and stage actually plan, forecast, and report — against the standards of best-practice financial management. Published annually, with longitudinal tracking.
What it actually takes to raise term debt, working-capital lines, and equity in the Indian market today. What lenders and investors are applying as criteria, and where most proposals fall short.
Where automation, AI, and modern FP&A platforms are genuinely transforming finance functions in Indian businesses — what is working, what is not, and what the return on investment actually looks like.
A survey of the financial decisions, challenges, and blind spots most commonly reported by founders and CEOs at growing Indian companies — the questions that keep them up at night.
We do not have a technology partner or a financial product to sell. Our conclusions go where the evidence goes.
We collect our own. We survey, interview, and measure rather than repackaging what others have published. Where we use secondary data, we say so and we assess its quality.
We show our working. Sample sizes, survey design, analytical method, and confidence intervals are published alongside findings so you can judge them yourself.
No technology partners. No financial products to sell. Our conclusions go where the evidence goes — not where it would be convenient for them to go.
Drawn from engagements across 20 sectors and supplemented by primary survey data.
How long it takes Indian companies of different sizes to close their books — and the three process changes that consistently cut that time in half.
How close companies are to their forecasts twelve months out, three months out, and one month out — and what separates the most accurate from the rest.
What a finance team looks like at different revenue thresholds in Indian businesses — and where the gap between internal capability and what the business actually needs is widest.
Which tools are in use, what problems they are solving, and which ones companies wish they had invested in earlier versus later.
Each publication is released in full, available without a fee, on the day it is published.
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A survey of financial challenges across 200+ Indian founders and CEOs.
A deep study of the documentation and financial standards that decide lender and investor outcomes.
Where automation and AI are delivering, where they are not, and what the evidence says about implementation success.
“The businesses that make the best financial decisions are rarely the smartest. They are the best-informed.”
Subscribe to Sallfin Insights to receive each publication on the day it is released, along with the plain-English summary we write for every report.
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