Technology, Software & SaaS

ARR and MRR cohort analysis, churn and expansion revenue modelling, CAC and LTV tracking, SaaS metrics dashboards, and R&D capitalisation for technology and SaaS companies.

The Financial Reality

Subscription economics invert traditional finance: revenue is earned over time while acquisition cost is paid upfront, making growth itself a consumer of cash. The metrics that matter — ARR movement, net revenue retention, churn by cohort, CAC payback, the Rule of 40 — do not exist in a standard chart of accounts; they must be constructed, governed, and reconciled deliberately. Pricing and packaging decisions ripple through NRR for years. Investors have institutionalised these benchmarks, and a company that reports them loosely is discounted on credibility before it is discounted on performance. World-class SaaS finance is a genuine competitive weapon: it tells you which growth is worth buying.

How We Build

ARR architecture: waterfall reporting of new, expansion, contraction, and

ARR architecture: waterfall reporting of new, expansion, contraction, and churn — reconciled to billing and revenue recognition

Cohort and retention analytics: NRR, GRR, and churn decomposition

Cohort and retention analytics: NRR, GRR, and churn decomposition by segment, plan, and acquisition channel

Go-to-market efficiency models — CAC by channel, payback, magic

Go-to-market efficiency models — CAC by channel, payback, magic number, and sales capacity planning tied to pipeline

Pricing and packaging analysis quantifying the revenue and retention

Pricing and packaging analysis quantifying the revenue and retention impact of model changes before you make them

The Best-Practice Standard

Best-in-class SaaS companies govern ARR with accounting-grade rigour: waterfalls reconciled to billing, NRR decomposed by cohort and segment, CAC payback managed by channel, and the Rule of 40 treated as a strategic constraint. Board reporting meets institutional-investor standards every quarter.

How This Grows Your Business

Efficient growth — proven by your own metrics — is what commands premium multiples: companies that demonstrate strong NRR and disciplined CAC raise more, dilute less, and exit better.