Insights About Contact Book a free audit
Startups & New Ventures
Sallfin
LOG IN

Startups & New Ventures

Runway and burn-rate modelling, unit-economics analysis, investor-ready financial models, cohort and LTV tracking, and scenario planning for early-stage and growth-stage startups.

The Financial Reality

Startup finance is the management of three numbers under extreme uncertainty: burn, runway, and the unit economics that justify the next round. Founders routinely discover too late that gross burn and net burn diverge, that committed spend has quietly shortened runway, or that growth purchased at unsustainable CAC has weakened rather than strengthened the investment case. Fundraising windows open and close on market sentiment; the companies that raise well are those that begin prepared — models that withstand diligence, data rooms that build confidence, metrics that tell a coherent story. The discipline is not bureaucracy. It is what converts venture capital into a durable company.

How We Build

Investor-grade financial models — integrated three-statement builds with driver-based
Investor-grade financial models — integrated three-statement builds with driver-based revenue logic that survives diligence scrutiny
Burn and runway management: monthly reporting, committed-spend visibility, and
Burn and runway management: monthly reporting, committed-spend visibility, and scenario planning across hiring and growth paths
Unit economics analysis by cohort and channel — CAC,
Unit economics analysis by cohort and channel — CAC, LTV, payback, and contribution — connected directly to the fundraising narrative
Fundraising preparation end to end: pitch financials, data room
Fundraising preparation end to end: pitch financials, data room construction, diligence Q&A support, and term-sheet scenario analysis

The Best-Practice Standard

The best-run startups treat finance as part of the product: burn reviewed monthly against milestones, unit economics tracked by cohort, eighteen-month runway visibility maintained, and fundraising preparation begun two quarters before the raise — with models and data rooms that survive diligence untouched.

How This Grows Your Business

Financial credibility compounds across rounds: clean metrics and disciplined burn earn better valuations, faster closes, and investor relationships that open the next door before you knock.

Metrics That Matter

Net burn
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Runway months
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
CAC payback
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
LTV/CAC
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Growth efficiency
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Gross margin trajectory
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Months to milestone
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Cash Flow Visibility
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.

Explore More

About Sallfin
Overview
Unlocking the Potential of Those Who Advance the World

We value the opportunity to connect with you. Please submit your inquiries and feedback, and our experienced professionals are ready to assist you.

CONTACT US