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Retail & E-Commerce

Store-wise and channel-level P&L, inventory turn and shrinkage analysis, GMV-to-margin bridges, returns provisioning, and marketing spend attribution for retail and e-commerce businesses.

The Financial Reality

Retail economics compress every decision into inventory: buy too little and lose sales, buy too much and fund markdowns. GMROI — the return earned on inventory investment — is the discipline that separates merchants from shopkeepers. Store-level P&Ls hide enormous variance behind chain averages; rent ratios that worked at projected sales break at actual ones. E-commerce adds its own arithmetic: the gulf between GMV and net revenue, fulfilment and last-mile costs, return rates that can exceed thirty percent in fashion, and marketing spend whose efficiency decays as it scales. Omnichannel ambitions multiply complexity. The winners run their business on contribution per order and per square foot — measured weekly, not annually.

How We Build

Store-level P&L and four-wall profitability analysis, with sales-per-square-foot and
Store-level P&L and four-wall profitability analysis, with sales-per-square-foot and rent-ratio benchmarking across the estate
GMROI and inventory analytics: turns, ageing, sell-through, and markdown
GMROI and inventory analytics: turns, ageing, sell-through, and markdown optimisation by category and season
E-commerce unit economics: contribution per order after fulfilment, returns,
E-commerce unit economics: contribution per order after fulfilment, returns, payment costs, and marketing — by channel and cohort
Open-to-buy planning and merchandise financial planning that align buying
Open-to-buy planning and merchandise financial planning that align buying budgets with sales plans and cash reality

The Best-Practice Standard

Winning retailers run on GMROI and contribution per order: open-to-buy plans aligned to cash, markdowns managed by sell-through data, store-level P&Ls reviewed without sentiment, and e-commerce measured after fulfilment, returns, and marketing — not on GMV vanity.

How This Grows Your Business

Inventory discipline releases the cash that funds new stores and digital growth, while contribution-level clarity ensures every channel you scale actually deserves to be scaled.

Metrics That Matter

Sales per sq ft
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Inventory turns
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
GMROI
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Contribution per order
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Return rate
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Markdown %
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Sell-through
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Cash Flow Visibility
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.

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About Sallfin
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