Store-wise and channel-level P&L, inventory turn and shrinkage analysis, GMV-to-margin bridges, returns provisioning, and marketing spend attribution for retail and e-commerce businesses.
Retail economics compress every decision into inventory: buy too little and lose sales, buy too much and fund markdowns. GMROI — the return earned on inventory investment — is the discipline that separates merchants from shopkeepers. Store-level P&Ls hide enormous variance behind chain averages; rent ratios that worked at projected sales break at actual ones. E-commerce adds its own arithmetic: the gulf between GMV and net revenue, fulfilment and last-mile costs, return rates that can exceed thirty percent in fashion, and marketing spend whose efficiency decays as it scales. Omnichannel ambitions multiply complexity. The winners run their business on contribution per order and per square foot — measured weekly, not annually.
Winning retailers run on GMROI and contribution per order: open-to-buy plans aligned to cash, markdowns managed by sell-through data, store-level P&Ls reviewed without sentiment, and e-commerce measured after fulfilment, returns, and marketing — not on GMV vanity.
Inventory discipline releases the cash that funds new stores and digital growth, while contribution-level clarity ensures every channel you scale actually deserves to be scaled.