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Professional Services & Agencies

Project and retainer P&L, utilisation and realisation rate tracking, pipeline-to-revenue forecasting, and partner-level profitability for consulting, legal, and professional services firms.

The Financial Reality

Professional services economics rest on three levers: utilisation (how much capacity is billed), realisation (how much of the rate card is actually collected), and leverage (the pyramid of senior to junior delivery). Small erosions in any of them — unbilled scope creep, discounting, write-offs, partners doing manager-level work — compound into dramatic margin loss, usually invisible until year-end. Lockup, the capital tied in WIP and receivables, silently finances clients at the firm\'s expense. Retainer-versus-project mix shapes both revenue stability and pricing power. Firms that measure these disciplines weekly outperform those that discover them annually — the difference is entirely in the finance function.

How We Build

Utilisation, realisation, and leverage reporting at firm, team, and
Utilisation, realisation, and leverage reporting at firm, team, and individual level — the operating dashboard of a services business
Engagement-level profitability tracking against original estimates, with scope-creep and
Engagement-level profitability tracking against original estimates, with scope-creep and write-off visibility in real time
Pricing architecture: rate card design, value-based pricing models, and
Pricing architecture: rate card design, value-based pricing models, and retainer economics that protect margin and pricing power
Lockup reduction programmes targeting WIP discipline, billing cadence, and
Lockup reduction programmes targeting WIP discipline, billing cadence, and collection — releasing cash trapped in the client base

The Best-Practice Standard

Top firms review utilisation, realisation, and engagement margin weekly; price from value rather than cost; manage lockup as a standing discipline; and grow the delivery pyramid against pipeline rather than hope. Partners see the same numbers, defined the same way, every Monday.

How This Grows Your Business

A firm that protects realisation and compresses lockup funds its own growth — adding capability, geography, and senior talent from operating cash flow while competitors borrow to cover working capital.

Metrics That Matter

Utilisation %
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Realised rate
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Revenue per FTE
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Engagement margin
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Lockup days
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Leverage ratio
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Pipeline cover
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.
Cash Flow Visibility
A core financial metric tracked monthly to keep performance and decisions grounded in current numbers.

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About Sallfin
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Unlocking the Potential of Those Who Advance the World

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